By creating mind-maps, our brain can associate proper ideas to match the image. This leads to connections, which furthermore, leads to new ideas and expansion. If we look at modern ways of coming up with ideas, we can find out that they are very linear, opposed to our brain which thinks in a very curved behavior. Mind-maps let us explore and make connections, rather than thinking counter-productively by being organized and free flowing, rather than structured and uniformed.
http://www.youtube.com/watch?v=MlabrWv25qQ
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